Case Study #1: AirBrush App Launch
Meitu is a China based startup who closed $350M to target Western audiences with AirBrush, a selfie editing app. I was a part of a three month ideation and research project.
Projects included market research, analyzing hundreds of selfies, influencer outreach, app store optimization, blog development, Facebook ads, Instagram ads, and a live launch at Beautycon in New York City! Our booth was a success. We had a custom made life size unicorn built with a GIF maker, two app testing selfie stations, branded EOS lipbalm, and swag giveaways that attracted attendees, influencers, and press. We increased brand awareness, gathered user feedback, and landed several influencer partnerships
Click the photo above to be taken to the Apple app store to download AirBrush on your iPhone or iPad.
Official Launch Date: October 8, 2015
#4 in Canada
#7 in the UK
#11 in the US
Frankie Grande and fans surround the selfie station to learn how to edit photos with AirBrush app.
EOS Chapsticks branded with AirBrush that we handed out at our booth. Our booth attracted a ton of attention, which is how we were able to connect with new influencers and get a few press mentions!
This is a preview of a custom built selfie station we created for our event. We collected 2k+ emails that day!
We had this unicorn built from scratch by one of my connections in NYC. This was insanely helpful because we were all based in LA. My efforts awarded me a trip to launch the app in NYC with the team.
I wrote most of the original app copy for the app store and app.
